Whitney Hoffman Sayal, AICP

Development Project Director

As Development Project Director for the Downtown Development District, Whitney Hoffman Sayal assists the Executive Director and Assistant Director with project management of special Downtown Development District initiatives; forming and maintaining partnerships with the public and private sector, developing strategies, formulating policies and procedures to implement projects, developing grant application and reporting materials, and furthering the vision outlined for downtown in various Downtown Master Plan documents.

While working at the Downtown Development District, Ms. Hoffman Sayal has worked with interdisciplinary teams organizing, managing, researching, and developing fast-paced projects that align with the Downtown Development District’s mission. Ms. Hoffman Sayal’s work is committed to the effective and efficient development of policies, procedures, and implementation efforts that enhance Downtown Baton Rouge’s cultural attributes, environmental systems, and economic stability. Downtown project experience includes the Downtown Greenway, Florida St and River Road Levee Access, North Boulevard Town Square, Riverfront Plaza, City Hall Plaza, and Louisiana Arts and Science Museum Plaza. Ms. Hoffman Sayal also assists the Downtown Development District with communications, marketing, and public relationships initiatives.

Ms. Hoffman Sayal has planning experience and knowledge of community and urban planning, architecture, and landscape architecture systems that she gained from her professional work and education. She has professional bachelor’s architecture degree from Louisiana Tech University and landscape architecture master’s degree from Louisiana State University Robert Reich School of Landscape Architecture. Prior to her work at the DDD, Ms. Hoffman Sayal gained professional experience in the private, non-profit, and government sectors managing multiple types and scales of projects, plans, and programs. While working in the private environment she focused her efforts on the sustainable and ecological design of public spaces, developed ecological and community plans, and wrote the Louisiana Statewide Comprehensive Outdoor Recreation Plan (SCORP). Ms. Hoffman Sayal’s work in the non-profit and governmental sectors included the planning and implementation of housing and economic development initiatives within East Baton Rouge Parish.

Whitney Hoffman Sayal also currently serves as Vice President on the Executive Committee for the Louisiana Chapter of the American Planning Association (LA-APA) and represents the chapter nationally as the Legislative Chair. She also serves as the Chair for the EBR Historic Preservation Commission, Vice-Chair of the Board of Directors for the Baranco-Clark YMCA, and on the BREADA board of directors.