For general information regarding Placer.ai, contact the DDD at DDD2@brgov.com or (225)389-5520
Placer.ai Data Collection
Placer.ai is a location analytics and foot traffic data platform designed to help businesses and organizations understand consumer behavior in physical spaces. By leveraging data from mobile devices, Placer.ai provides insights into how people interact with various locations, including retail stores, restaurants, and other venues.
How Placer.ai Works
Data Collection
Mobile Device Data: Placer.ai collects anonymized location data from mobile devices, using GPS signals and other location-tracking technologies.
Data Partnerships: The platform partners with 30+ service providers to aggregate a comprehensive set of location data.
Cleaning and Filtering: The data is cleaned and filtered to ensure accuracy.
Analysis and Insights
Foot Traffic Analysis: Placer.ai analyzes foot traffic patterns to determine how many people visit specific locations, the duration of their visits, and the frequency of their visits.
Visitor Demographics: The platform provides insights into the demographics of visitors, such as age, gender, and income level.
Visit Patterns: Analysis of visit patterns helps businesses understand peak hours, dwell times, and repeat visitation rates.
Customizable Reports
The following customized reports from Placer.ai are funded by the Downtown Development District (DDD) and can be provided to property owners at no cost upon request.
Event Template: Provides insights into attendee demographics, behavior, and movement patterns. Helpful in analyzing the success of events and in understanding the visitor journey.
Heat Map: Visually represents the concentration of foot traffic in a given area. Helpful in understanding pedestrian flow, guiding marketing efforts, and identifying popular destinations.
Leakage Report: Identifies where residents within a defined area are spending their money outside of that area. Helpful for business recruitment and identifying unmet needs or underserved markets.
Void Analysis: Provides insights on types of consumers visiting the area. Helpful for opening a business in a vacant/for sale property