Master Plan for Downtown BR

Request for Proposals (RFP) for a Downtown Baton Rouge Master Plan
RESPONSES DUE: Friday, Oct. 25, 2024


Civic leaders launch next phase for revitalizing downtown Baton Rouge

Baton Rouge civic leaders are partnering to launch a new planning process aimed at revitalizing and enhancing Downtown Baton Rouge. A request for proposals has been released to identify a consultant team tasked with developing the plan focusing on the river, connecting destinations and adding more residents downtown. Planning efforts are expected to begin in early 2025.

The RFP seeks proposals from a multidisciplinary consultant team experienced in community planning, placemaking, development, outreach and engagement, and economic analysis.

The new Master Plan will build on previous plans for downtown, including Plan Baton Rouge I, launched in 1998, and Plan Baton Rouge II, completed in 2009. These earlier plans established a framework for coordinated actions that have fostered public and private partnerships, resulting in over $3 billion in new investments downtown within the last two decades.

The new plan will present visionary ideas and a framework to guide comprehensive growth and investment over the next decade, with an implementation plan and accountability structures to ensure the plan is fully implemented.

Community champions, the City of Baton Rouge/Parish of East Baton Rouge, Downtown Development District, Visit Baton Rouge, Baton Rouge Area Chamber, and Baton Rouge Area Foundation have joined together to sponsor Plan Baton Rouge III, an update to downtown’s master planning efforts. This new, forward-looking plan is expected to focus on placemaking, developing new housing units, enhancing the riverfront, improving infrastructure and connectivity, attracting new restaurants and businesses, and highlighting downtown Baton Rouge’s unique arts and cultural potential.

For additional information and inquires about the RFP process, please send questions to rfp@braf.org.